CRM Models, Edecanes and Gios
According to the activity that is sought to be carried out at the point of sale, there is a basic classification: hostesses A, hostesses AA and hostesses AAA. The former are also known as demo hostesses or demonstrators, who are dedicated exclusively to tasting or gifting products. The AA hostesses interact with the public, create databases, and even dance or sing, they are entertainers. The AAA hostesses have a perfect image, are easy to speak, are spectacular tall girls, and also have knowledge of the company or product they are promoting.
In this part, you have to know how to differentiate between model and aide-de-camp to understand the functions. The hostess, for example, is dedicated to public relations, and the models are dedicated to selling products through their image. The model poses, the aide supports and must be a person who likes to be with people.
The Gios are men who have a magnificent presentation, bilingual, attractive, excellent treatment and mastery of public relations, they are ideal for social and commercial events, congresses, fairs, receptions, presentations, product launches, filming, fashion shows and all kinds of shows; Height is 1.70 to 1.90 meters.
Marketing, BTL and promotion strategies are the field in which demonstrators and hostesses exercise their field of action, this is because the activities generated in a promotion make it possible to attract new clients, retain existing ones and increase the notoriety of brand.
Promotions will help us increase positive perception of our brand. Therefore, it is important that we have a complete picture in which the key is not in the price or the product, but in the strategy that is used and knowing how to attract the audience we are targeting through creativity.
Promotion at the point of sale makes a difference in your marketing strategy since all communication requires creativity and creativity has to be used to create both the message, the strategy and the promotion itself.
Currently, the point of sale has a growing importance in purchasing decisions, since our consumers do not always act in the same way. The purchasing motives can be very different: impulse purchases, opportunity purchases, purchases with a list in hand, thoughtful purchases, purchases with a reward, precise purchases, etc.
Hostesses and demonstrators are the element that significantly reinforce the communication between consumer and brand, but if used inappropriately it can turn against you. The personnel at the point of sale must be selected according to their ease in relating to people and their communication skills, as well as their command of language.
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